Experiences we are proud of.
Rituals faced challenges with the migration from Universal Analytics to GA4, and the existing measurement plan for Rituals.com and the app lacked the necessary depth for actionable insights. A structured GA4-focused measurement plan was developed and implemented across all platforms. The result: complete visibility into web and app traffic, enabling data-driven decision-making, stronger reporting capabilities, and improved activation strategies.
This project was executed during a tenure at dentsu.
VodafoneZiggo’s B2B division lacked a centralized and consolidated data view across business segments, limiting the ability to generate insights. As part of a joint VodafoneZiggo–Dentsu squad, a standardized B2B marketing dashboard was developed in Qlik Sense, integrating data from multiple segments and touchpoints to enable comprehensive insights. Key dashboard components were designed and implemented to enhance data visibility and support better decision-making.
This project was executed during a tenure at dentsu.
KLM–Air France required a future-ready measurement setup to enhance compliance, control, and data accuracy. A complete first-party server-side tracking solution was implemented, migrating all key marketing tags to a privacy-safe server-side environment. This significantly improved data governance, strengthened measurement reliability and boosted platform performance.
This project was executed during a tenure at dentsu.
